Although it may be true that blogging may not be for everyone and there is only a very limited class of people who are able to pull this off seamlessly and actually get to do this for a living, that is not the case for wedding photographers. Whether you may like it or not, you will need to learn how to blog one way or the other because this will serve as the online catalogue for all of the weddings that you have covered so far. A blog is really more of for your future clients. This will serve as marketing material.
Believe it or not, most clients will have most likely made up their decision on whether they are going to hire you or not based from your blog alone. That is the reason why being proficient and being skilled in posting blogs is one of the most important skills that wedding photographers would need to learn other than the stuff that are usually related to actual photography.
There are three main mistakes that wedding photographers slash bloggers usually commit and you should be well aware of what they are so that you do not make them in the process of building up your brand.
Mistake number one: they do not post enough images.
Although it may be true that simplicity is beauty and you should always go straight to the point, your blog deserves something a bit more substantial that just five photos or so smacked together. A decent blog post should have at least fifteen photos – enough to tell a story or enough for you to string together a theme that will technically tell the direction to which your blog is going to.
Mistake number two: they end up posting too many photos.
Too much of a good thing can be a bad thing. The same way works for alternative wedding photography blogging. Do not overdo the image posting part. Sure, you want to be able to tell a complete story but what you do not want is for you to end up being redundant at some point. No one will enjoy watching picture after picture of the same moments or scenarios. Pick a photo per moment and stick to that kind of theme. Yes, you have to tell a full story but you do not have to drag it on in such a way that your readers will end up clicking out before your blog even ends.
Mistake number three: they post all of the images in full size.
Not all of the images deserve the full size treatment. This is something that you should keep in mind all of the time. Imagine the layout of a magazine and try to mimic that. The really important and pivotal photos get to have the full sized treatment whereas the accent images get to be posted in smaller sizes and in batches. This will make your image layout a little bit easier on the eyes and you will be able to avoid a monotonous tone in your posts.